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Wednesday 18 February 2009

BLOG ADVERTISING IS WHERE IT IS

With everyone turning to the web for information , intertainment, business and networking it has become blantatly apparent that the online community is growing at phenomenal rate. Companies and advertisers are finding new ways to promote and sell their products to their customers. Blogs are fast becoming a trendy channel for online advertising and corporates are taking full advantage of this cheap and efficient source.

Initially blogs were meant for networking, and as journals or dairies that could be accessed by anyone with entrée to the internet. Most blogs created today are not used for this purpose but more as powerful markerting tool. This has proven to be an excellent way for the customer, advertisers and companies to gather feedback about products that are on the market or that are scheduled to be launched. This creates a vital link between the customer and corporations. If blogs are updated regularly and have fresh content the information gathered on them can save corporations huge amounts of money on their advertising budgets. Reviews on blogs about product features and functions give the customer valuable knowledge about what they are buying and how it works.

The benefits of blog advertising are limitless as blogs are long lasting and can always be accessed for updating and postings. As you update and keep the blog active you are informing your readers more about your product and this creates credibility in the eyes of the consumer. This will only work though if you put something of value to your blog and that means information that the reader can understand and also that you have solved a problem or need with your product. They will feel like your product or services are legit and are more inclined to visit your website and make a purchase. The important thing is that you do not make the customer feel like they are being sold something, but rather given enough information to make up their own mind.

I have recently come across paying post while browsing to find a way to make some money online. This website provides a platform for both advertisers and bloggers to benefit from each other services. They offer bloggers a chance to make some money for doing what they are already doing, this benefits the advertisers as their products and services are exposed to a larger market for much less than conventional methods. Payingpost.com is where bloggers and advertisers meet.

2 comments:

Susan Blake said...

I'm new to the blogosphere so your information is quite timely! Thanks so much. Hadn't thought of it other than a vehicle for developing a following prior to marketing a book I'm doing - how nice to make some money at this! Will follow you!
suZen

Smiley said...

Hi, this is a nice blog of yours. Please visit mine too. If you follow me, I will follow you. Thx alot and keep posting!